Resources Library by ANA

Agricultural research in perspective and in context

Firstly the paper argues the low acceptance and low status of market research in too many of our potential client companies, posing problems of lack of funds in what is a more expensive sector to research. There is great need for education of...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: John R. M. Thom

Company: KANTAR TNS Malaysia

June 15, 1985

Corporate planning, computer services and market research

The shift from primary and manufacturing industries to the service sector continues in the industrialized nations of the West. Within the service industries, the emphasis is now on the production and distribution of organised information. The age of...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Andrew C. Gross, Peter M. Banting

June 15, 1985

The integration of research into product management

Economic environment and C.A.P makes the marketing of agricultural products more and more challenging. As any marketing company, MONSANTO in the context of its culture and its multinational and multi business dimension has gone trough the normal...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Pierre-François Boin

Company: Bayer AG

June 15, 1985

Recent developments in computer applications for market research

In this paper we discuss some recent and possibly unique developments in the application of computer technology to market research data collection and analysis. We describe the development of three systems which utilise local area networks of...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Matthew Holder, Douglas J. Johnson

June 15, 1984

Models and myths of brain lateralization

We review this work and identify what we feel is a reasonable stance in generalizing to normal people. Then we address a key issue underlying marketers' interpretations of hemispheric lateralization phenomena. Specifically, we are interested in...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Niels Erik Lundsgaard, Flemming Hansen, Jerry C. Olson, William J. Ray

June 15, 1984

Computer assisted decision making

In this paper we focus on a new research tool, that has become feasible due to the availability of interactive computer programs. We deal with the theoretical background, experimental development and applications of a program for computer assisted...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Robert De Hoog, Alfred E. Bronner

June 15, 1984

How technology affects our day-to-day professional life

This paper will focus on the use of technology in marketing research and will cover the following chapters: 1. Quality of data collection; 2. Developments in data collection;3. Developments in the disclosure of marketing data;4. User and supplier of...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Emile M. C. van Westerhoven

June 15, 1984

Computer assisted questionnaire design

For the average Market Research company the most significant developments for the future follow on from the application of computers to questionnaire design, the subject of this paper. This has quite dramatic implications for improving efficiency,...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Peter Jackling

June 15, 1984

New developments in databases for market research

The availability of large scale databases of particular interest in Market Research has grown recently. There is now detailed information on most companies in Europe and databases are also available on completed market research projects and business...

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Author: Peter Martin

January 25, 1984